Bic’s Misogyny Line


The Bell Jar (Full of Pencils)

While in the Dollar Store stocking up on some school supplies and prizes for my wife’s classroom, I noticed this gem peaking out between Jot brand pencils and single Sharpie markers:

According to my wife, the Miss Bic line (um, Ms. Bic, please) has already fallen under the ire of Ellen Degeneres for being the insultingly pandering product it is. These fall into every condescending and stereotypical marketing strategy companies use to try to appeal to women – pink color (part of the Pink Tax) and a size change for, you know, more delicate, weak women hands. 

Essentially, these are the Virginia Slims of pencils.

I want to know who ok’d this product launch, and if he considers women to be humans or not. There’s no way a woman had anything to do with this launch.

They managed to nail one positive stereotype, though. There’s no eraser. In fact, they look uncapped completely (not connoting the air of elegance their market would demand, right?). Of course, women make far less mistakes than men, so the eraser would just slow things down. My wife’s pencils would be a great indicator of this phenomenon, in addition to her ability to solve a problem without creating two more, like me. I hope that’s what they thought; I hope they didn’t just assume the eraser would be too heavy for female arms. Oh, God. That’s probably what they thought. 

The good news is that they’ve landed at the Dollar Store already, so women nationwide have rejected the condescension. 

My wife wouldn’t let me buy them. She was right. 


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